What are the best marketing tips for your cleaning business and where do you start? There are hundreds of ways to promote your company.
Business promotion tactics have changed, and online marketing now dominates the advertising industry.
How do you find the best way to market your cleaning business in today’s fast-paced world?
Listen: Best Marketing Tips
Watch: Best Marketing Tips
Hey there, I’m Angela Brown, and this is Ask a House Cleaner. This is a show where you get to ask a house cleaning question, and I get to help you find an answer. You can find this and 400 other answered questions in this series on our YouTube channel.
What is the Best Marketing Tip for Your Cleaning Business?
What is the best marketing tip for your cleaning business? It would be super easy if there’s one and you use it and then poof, magically, you have all the business that you need.
Well, it doesn’t exist. There are probably 101 ways to market your cleaning business and a lot of the ways that you market your cleaning business could be changing.
They could be changing based on now, we’re in a COVID era where marketing your business has changed. The focus of the business has changed.
The Way People Advertise Has Changed
Now, when I started my business, the way people advertise their business was from flyers and Yellow Page ads. We don’t do Yellow Page ads anymore. We do banner ads and Facebook ads, but the rules of the game have evolved a little bit.
They’re still postcard marketing and still running flyers. There’s posting inside Facebook groups and neighborhood groups and things like NextDoor.
There are a lot of different ways to market, but if there were 101 ways to market your business, and you tried one way per week, this is my best marketing tip for you.
Try One New Way Per Week
Try one way per week. It will take you two years. Two years to go through 101 different ways to market your cleaning business. Now, if you marketed your business one way and you stayed with that way for the duration of the two years and the next week you added in a different way, and you kept with that for two years.
And then the following week, you added on a third way and you kept with that for two years. After a period of time, you would be able to see, “I’m pulling business from this avenue, this avenue, but this one, not so much.”
So, you might decide you want to drop it because it’s not generating a lot of revenue for you. But you’re going to be able to figure out which ways are best for your business.
All Markets are Different
Now, the reason there’s no one cure fits all is because markets are different. There are markets in certain areas where you can still run flyers. There are still newspaper boxes. People still respond to them. And it’s still a great way to do business.
There are other markets where they have no newspaper tubes and they have no soliciting, and you’re not allowed to run flyers in those areas. So that may not be the best way for you.
There are Nuances in Different Areas
There are different nuances in different areas. There are areas where the homes are apartment complexes or high-rise buildings. Because of the geographical complexities where they don’t have sprawling homes as they do in spread across the rest of America, for example.
So, there are different markets and there are different ways of marketing. There are still things like Facebook ads which work pretty well across the board for the sheer fact that it has an algorithm that knows these people are looking for these things.
So, be aware of the fact that one way is not necessarily going to trigger a sale today. It’s going to take a period of time.
It’s a Big Buying Decision for Customers
Now, an average customer that hires you for a biweekly service is going to pay anywhere between $36 to $5,600 a year.
So, when is the last time that you went out and you made a $5,600 buying decision on one ad? Probably never. You probably saw ads online. You were thinking about it for a while.
Maybe you saw a billboard or heard something on the radio. Maybe you were talking to some neighbors or someone gave you a referral.
There were all these different pieces that then made you make a good buying decision that it was worth spending $5,600 you to hire someone to come in and clean your home.
One Marketing Approach Won’t Always Gain a Customer
So, you want to realize the fact that one marketing strategy is not necessarily going to garner a lifetime customer. It might, but it’s unlikely. It’s going to be a series of different approaches.
But if you try one different approach every single week, what happens is your name gets out. And then your customers, the people that can hire you to start seeing you online, they see you in the Facebook groups. They see you doing Facebook ads, they see you running flyers, all these different things until finally they say, “You know what? I’m ready.
I’m ready to hire somebody to come into my home. And I keep hearing about this company. They’ve got a blog, they’ve got a newsletter, they’ve got an email marketing campaign. They seem like they have their act put together. And you know, I think it might be a good company to go with. They seem to be an authority in the marketplace.”
Seeing You Everywhere Builds Confidence
And because they keep seeing you everywhere, it builds confidence in them that you are going to be around for a while. And so, the biggest marketing tip is don’t try something once. I had somebody angry at me because I’m a big fan of flyers and they ran 200 flyers once, and then they didn’t get any business and they were all upset with me.
It’s going to take more than that. You don’t build a reputation on 200 flyers and still, nobody’s heard of you. And if you have no business and they start calling their friends and say, “Hey, I got a flyer. Do you know about this company?” Everybody’s going to say, “No, I never heard of them.”
So, it takes time and time and time and time again, which is why its recommended you create a program where you have a different series of approaches that you consistently do over a period of time.
Your Marketing Never Ends
Now, that said that there is one more step. Your marketing never ends. You thought it was done once your calendar was full, right? The marketing never ends, and here’s why.
You want to keep marketing year after year after year because it builds that ongoing credibility with a whole bunch of new people that haven’t hired you yet. Because your business will be a revolving door where you have people that drop off and new people that come in. And the new people that come in might be on the sidelines watching you until finally, they’re ready to hire you.
And they say, “Oh, I’ve seen this company. They’ve been around forever. They’re everywhere.” If you look at some of the major companies that are out there, even though they are household names, they are still advertising year after year after year to future generations. That’s how companies stay in business for hundreds of years because they keep advertising over and over.
Create a Program and Stick With it
So, if you are running a business and are looking for the best marketing tip, it is to create a program and then stick with it.
And as you experiment, and give it plenty of time to run its course, you’re going to be able to see which ads or which avenues pull the most business. If there are some that are costing you a lot of money and you’re not getting very much return on your investment, then it’s okay to drop that off your list.
But you want to keep reinventing the marketing process and get it automated so that you have your ads running at a certain time over and over again. And that is the way to success.
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