Is it wrong to take before and after Pictures? Taking photos shows the scope of your work and helps customers decide if they want to hire you. Is it legal though?
It is best to get a photo release or photo waiver. And promising that no identifying information is in the photos.
Permission is key to your future promotions so clients don’t request you take down the images.
Listen: Before and After Pictures – Is it Wrong?
Watch: Before and After Pictures – Is it Wrong?
Hey there, I’m Angela Brown, and this is Ask a House Cleaner. This is a show where you get to ask a house cleaning question, and I get to help you find an answer. You can find this and 400 other answered questions in this series on our YouTube channel.
Are Before and After Pictures Wrong?
Before and after pictures. Is it wrong to take a picture of a customer’s home before and after? A house cleaner wonders this. “Is it wrong to want to take pictures in a client’s house after you clean it and to ask to post those pictures on Facebook. Because you think you did a good job and the client had a beautiful home?”
The answer is no, it’s not wrong in context. So, here’s how that works. When the customer wants to find you, they’re going to go to your website and they’re going to look at, check it out, before and after pictures. They want to see what the toilet looked like before and after.
They want to see the gross, icky, nasty bathtub, and then they’re going to see what an amazing job you did after. That’s going to give them the scope of work that you do.
Before and After Pictures are a Scope of Your Work
So, it’s a scope of work that you are displaying on your website. So, when you get to the customer’s home, it’s nice to ask them right up front.
Its important to have them sign a photo release waiver form. You will find the links in the show notes to a photo release waiver. You can copy, you can print, you can make your own and you can send to your customer, or you can give your customer on the walk-through. It says, “I understand that XYZ cleaning company takes before and after pictures of non-personal items so they can show before and after and show a scope of their work.”
Then the customer signs that when they sign your agreement. Yes, it’s okay. You are agreeing with the customer is that “I respect your privacy and I will never under any circumstance take anything that is identifiable to your home.“
Don’t Take Pictures of Anything Identifiable
So, for example, in the home, there maybe little ornamental things people have given as gifts that have the client’s last names on them. And so, you would never take a picture of that because then it would show their last names. Then people would go, “Oh, I know whose kitchen you’re in.” So, nothing that identifies the family. Not their names, not the people in the family, and no photos of family photos. So, if it’s of a bureau that you’re taking a picture of, it does not have all the family photos with people’s pictures in there.
Also, a note to make is if it’s on a desk in an office, make sure that it doesn’t have any identifiable certificates on the walls. So, nothing that would identify the person at all. So, it’s a picture of a dirty toilet, a clean toilet, a dirty bathtub, a clean bathtub. A dirty bed, a clean bed, a dirty floor, a clean floor, a dirty playroom, a clean playroom.
Follow the Rules and Before and After Pictures are Okay
So as long as you follow those rules, you should be fine, and then that said. When they go to your website and they see these before and after pictures, they’re not going to say, “Wait a minute, that’s my neighbor’s home.” Because there’s nothing identifiable about the home in the pictures you’ve included.
Now if you are savvy and you work in a neighborhood. Lots of the neighbors know each other because they all live near each other.
So you have to be very, very careful that you don’t capture anything else that’s in the photo that does not belong, and certainly no people in the photos. It’s the scope of your work, but if you get a released waiver from the beginning, then there are no surprises.
Sometimes Customers Will Take Pictures for You
Then a lot of times you can send the customer the note, “Oh my goodness, do you remember the playroom? I finished up there. It looks amazing. Thanks so much for having me here today. I felt success.”
Well they’re going to take that picture, oftentimes, and they’ll turn around and they’ll post on their social media. And they’ll say, “Check out what my house cleaner just did. They just worked wonders in my home.”
So the before and after pictures kind of help you promote yourself. But it is a good idea to send the pictures back to the customer and say, “Hey, you know that bathtub that we were talking about that was super icky. That we were having a hard time clean?” And you could make it that both of you were having a hard time cleaning it. “You know that icky bathtub we had a hard time cleaning? Check it out,” and then they’re going to look at it and go, “Wow, that looks amazing. What did you use?” And now you have a chance to further the conversation.
So yes, you can use photos if you use them strategically, and strategically don’t ever, ever, under any circumstances, violate the privacy of your customers, and then you should be fine.Resources
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Permissions To Share
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Savvy Perks – Employee benefits for your employees.
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